This start-up company, a developer of sports accessories, with big ideas and a tiny budget was an interesting challenge.

The brief consisted of discussing the Nike™ logo, and trying to achieve the same active, energetic and dynamic. Part of my contribution was to guide the ceo through his many ideas down to the final, chosen above.

An insert for a radio station whose collection of music and archives had outgrown their space. This was a call to subscribers to give a little more to save the collection.

Decided to allow the layout dictate the message, using the copy, which was a little verbose to act as a vehicle to describe the collection in the shelves. Also added an old reel to reel to really kick the nostalgia into gear.

This is one of many logos I created for a really good South African friend of mine, Neel Muller. For a while there we were going to rule the design/advertising world. Oh well.

The brief was to create an alluring/edgy design, using a stylized version of the furry mammals that call a hole in the african soil their home. I used the theme of the hole to dominate. For the creature I used a lot looser interpretation. Here is what they really look like!