Home of Garth Wilson's Portfolio

Archive for January, 2008

KCRW Smart Car Postcard

Saturday, January 26th, 2008

Smart Car ForTwo American Version
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This card was an extension of a large print and online campaign. I color coded different pieces of the campaign with changing background colors. This marks one of the final pieces and has a color from each of the different campaigns.

There are a lot of subtle enhancements to the card including a custom vector background, extensive retouching to the windows, outline and reflection of the car. I like this piece because it shows how one can massage a unique look over the period of a campaign.

Posted in PRINT, Postcard | No Comments »

Zero Overhead Logo

Tuesday, January 15th, 2008

Zero_Overhead_Logo
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This was my old company. I really liked this logo. It came about from an impromptu brain storm between myself and a great copywriter friend, Ken Segal. The name of the company I had already decided on as I felt it described my greatest virtue. From then on it was just a matter of finding the right source photo and converting it to vectors. The logo evolved a bit over the years, but this was my favorite version. To find out why I dropped this as a company name, email me.

Posted in Iconic, LOGOS | No Comments »

FeatureSite Website

Tuesday, January 15th, 2008

Feature_Site_Flash_Website
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A site for a client that helps other companies build better sites… The obvious brief: This clients prospects will be looking hard at this site to judge the firms capabilities!

There are a few bells and whistles. A custom drop down menu, random generator code and delicate motion graphic typography. I also used a custom wipe for each page. As usual, being all about color, I chose a colorway and stuck to it. All the images came from my extensive personal image library. It’s an older piece but I think it still holds up pretty nice. Perhaps I’d re-do it as a full page liquid flash next time.

Posted in Flash Site, WEB | No Comments »

Indigo Logo

Wednesday, January 2nd, 2008

Indigo Logo
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This was one of my first sketches I tried for this client. I wasn’t able to better it.

Sometimes your first ideas are the best, but you have to go through the design process to make sure the first is in fact the best. Indigo was a commercial production house in Santa Monica, California. They wanted a quirky logo with some “personality”. One of the colors was an easy choice.

Posted in Iconic, LOGOS | No Comments »

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