Not one of my greatest pieces as far as design goes, but this ad was pulled together from concept to deadline in under 2 days. Submitted 3 concepts in the first day. I shot the cell/mobile phone in my backyard using the sun as a key-light. Did all the retouching and production including 7 ad-breakdowns for various pubs.

Not looking so shabby, now is it?

Originally this brochure looked like a catalogue, with pictures of items and prices. As the product became more and more esoteric e.g: 1 years membership to a club. I convinced the client that we could achieve the same result yet create a corporate image.

I change the look of this piece completely twice a year. You can look at others in the series by clicking here.