There is quite a bit of work on this one. If you look carefully, all the ribbons draw on individually and is a different hue for each, as well as type color changes. It’s laborious work but the effect feels polished and professional.

I had to break a lot of actionscript rules to get this done on time. I was able to keep all my actionscript in the timeline but I couldn’t keep all the elements in the first frame. The end result doesn’t matter as it looks the same, but I take pride in my coding and I like my flash to look as good on the inside as it does on the outside.

Unable to use students in almost any of their advertising, the client chooses to use ’soft’ imagery depicting beneficial elements of the college by the beach. Other ads tout the weather and ease of parking, etc.

This ad began like as a stock image from my personal collection. While playing with Photoshop adjustment tools the colors solarized into an amazing combination of colors peach, pink orange and red. I stopped the process and sampled into my text colors.

Sometimes a piece will come together exactly the way you picture it. This is one of those. A composite of 12 picture and illustration elements, with 30 individual pieces all sandwiched together. This is one of my top five personal favorites. The content doesn’t have anything to do with the message, other than create an environment in which to receive the message.

This piece kinda ‘came together’. I found the parchment background first and once I began to place the elements on the page it started to look like an old medicine man poster. So I kept that flavor up using fonts and graphic elements. The premium elements were white and blue, so I kept the background in the warmer hues to allow the main elements to pop.

Final size 5.5″ x 11″, folded and inserted into #10 envelope. Part of a small round-up mailing to subscribers to renew. The piece is mailed 3 times, each time it looses a prize. I was inspired by an old poster with hundreds of arrows pointing in a direction. The negative and positive space of an arrow creates some nice shapes in which to place type and other pieces of information.

This is a very simple home page slideshow banner that rotates through static screens. Clients like flash banners because they can squeeze a lot of message in a small space. The only drawback is that most web-masters require the file to be below a certain size, usually around 30K. The trick, as a designer, is to find fonts that read well and not allow the overall quality to suffer too much.