Summer Sweepstakes Brochure
November 7th, 2008
For this piece I wanted to create a formal-looking layout and let the bright, vibrant colors of the photos, punch holes in the white-space. My influence on this comes from a book I have on japanese travel brochures, where minimalism and simplicity reign. I personally would like even more elegance brought into the layout and reduce the number of elements. Clients are not always great fans of this approach, as it can sometimes look like lazy design.
The piece folds in half, and then in half again on the vertical fold. This and other elements are inserted into a #10 envelope. I do 2 of these a year and I make sure that every one is unique. I submit 3 designs and the client chooses one. It’s part of the Sweepstakes Series.
More pages from this project. 
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