This probablly doesn’t represent great design. I think the final piece ended up looking better that I thought. Initially it was just going to be yummy black and white, with black squares holding the copy. Later, color pictures were added and I had to try balance the piece as more photos meant more rows and columns.

Sometimes it’s hard to go back to one color when you design. I find the simplest of shapes always works best, when working with limited colors. You can’t just convert a color ad to a black and white ad. This was designed to be B/W from the start, with careful attention given to negative space. As always with this client, there are a lot of headlines and sub-heads, so type size, font choice and color are needed to help with the hierarchy as well as give visual interest.