The original design of this banner had no Flash, it was just a jpeg. When Apple released the new iPod, the client wanted a revamp I suggested adding some Flash. In the working example, each show had a unique click through. It took a while to get the coding just right, but in the end it has been one of the most successful flash banners to date. I like to design flash banners that incorporate functional interactivity. Something that isn’t a ploy to get you to click or a mindless game that results in getting your browser redirected.

With this piece I decided to create in interesting background that, through contrast, I could manipulate the layout. I played with 5 backgrounds before choosing the one above. At this point in the campaign, KCRW’s online support drive was robust and I had to consider how to extend the print design into online cohesion.
I liked the way this turned out, as the white Mini lives in the white space of the layout and the vibrant images of the trips are framed against the dark blue.

More pages from this project.