2008 Summer Sweepstakes
January 24th, 2009
With this piece I decided to create in interesting background that, through contrast, I could manipulate the layout. I played with 5 backgrounds before choosing the one above. At this point in the campaign, KCRW’s online support drive was robust and I had to consider how to extend the print design into online cohesion.
I liked the way this turned out, as the white Mini lives in the white space of the layout and the vibrant images of the trips are framed against the dark blue.
More pages from this project. 
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