Latin Alternative Music Conference

May 17th, 2009

The client wanted an edgy ad that didn’t conjure up latin stereotypes, yet finding something cool and different about the culture. I think some the imagery for the ‘lucha libre’ is really bizarre and interesting. I did a set of 4 comps, copying the style of small town posters.

I found a wall painting of some mexican wrestlers and converted it into an ad. I added some extra POW and ZAP to the piece. Whatever it is now… it’s eye catching.

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