Designed to brand a campaign where contributors are able to choose products in lieu of support. The brief was to use a Japanese influence and re-create the stations’ logo. Initially offered to a calligrapher, I did a letter on spec and was awarded the project. This type of logo is very tricky, it takes a long time to get it just right, with pages and pages of practice letters. All the while trying to achieve the effect of an artist quickly doing it on a napkin.

This start-up company, a developer of sports accessories, with big ideas and a tiny budget was an interesting challenge.

The brief consisted of discussing the Nike™ logo, and trying to achieve the same active, energetic and dynamic. Part of my contribution was to guide the ceo through his many ideas down to the final, chosen above.