Final size 5.5″ x 11″, folded and inserted into #10 envelope. Part of a small round-up mailing to subscribers to renew. The piece is mailed 3 times, each time it looses a prize. I was inspired by an old poster with hundreds of arrows pointing in a direction. The negative and positive space of an arrow creates some nice shapes in which to place type and other pieces of information.

A 4 page self-mailer invitation that contains lists of wines and food to be auctioned off at a radio fundraiser. We were granted permission to use some illustrations by Ralph Steadman and I embraced his color palette, using it throughout the piece. The challenge with this design was not to make it look too crowded, even though there was a lot of information to compile. I had help from a local art director, Carol B. Scott.

More pages from this project.