The Manhattan trip for this piece had expired so I took the color of the Jaguar and used it for a color palette to create a 3D abstract background using Cinema 4D. I had fun working with the subtle colors and getting the lighting to work with the body light on the car’s body. This was the first time I incorporated 3D in my print work.

This piece is part of the automobile series.

More pages from this project.

This card was an extension of a large print and online campaign. I color coded different pieces of the campaign with changing background colors. This marks one of the final pieces and has a color from each of the different campaigns.

There are a lot of subtle enhancements to the card including a custom vector background, extensive retouching to the windows, outline and reflection of the car. I like this piece because it shows how one can massage a unique look over the period of a campaign.

A postcard-promo sweepstake featuring a Mini Cooper. An additional $5,000 added to the prize to customize the car. I found a vector illustration of a Mini with quite a few ‘extras’.

Postcards, by nature have to be rough-and-ready, a simple quick read. The choice of the red and blue connect with another targeted piece whose colorway was the same.

This was a quick turn-a-round project for KCRW to promote their Lexus giveaway sweepstakes.

I retouched the photograph to give some extra kick , by increasing the contrast and playing with the color. I built the road sign in my favorite 3D application. and fused it all in Photoshop™.