This is one of three home page splash designs submitted for Santa Monica College. I was supplied with a folder full of images depicting the new architecture on campus. I decided to go with a unique layout that breaks the expected, 3 column, css that they had before. The sky and buildings extend to the right as far as the largest monitor and a screen size detect detects and delivers the correct proportions for each viewer.
As I write this… the project has stalled at the bureaucratic level and it’s doubtful it will ever see the light. It’s a shame really because most large institutions go with a template who’s style and design is dictated more by the back-end CMS than a designer.
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February 21st, 2008
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This card was an extension of a large print and online campaign. I color coded different pieces of the campaign with changing background colors. This marks one of the final pieces and has a color from each of the different campaigns.
There are a lot of subtle enhancements to the card including a custom vector background, extensive retouching to the windows, outline and reflection of the car. I like this piece because it shows how one can massage a unique look over the period of a campaign.
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January 26th, 2008
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This was my old company. I really liked this logo. It came about from an impromptu brain storm between myself and a great copywriter friend, Ken Segal. The name of the company I had already decided on as I felt it described my greatest virtue. From then on it was just a matter of finding the right source photo and converting it to vectors. The logo evolved a bit over the years, but this was my favorite version. To find out why I dropped this as a company name, email me.
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January 15th, 2008
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A site for a client that helps other companies build better sites… The obvious brief: This clients prospects will be looking hard at this site to judge the firms capabilities!
There are a few bells and whistles. A custom drop down menu, random generator code and delicate motion graphic typography. I also used a custom wipe for each page. As usual, being all about color, I chose a colorway and stuck to it. All the images came from my extensive personal image library. It’s an older piece but I think it still holds up pretty nice. Perhaps I’d re-do it as a full page liquid flash next time.
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January 15th, 2008
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This was one of my first sketches I tried for this client. I wasn’t able to better it.
Sometimes your first ideas are the best, but you have to go through the design process to make sure the first is in fact the best. Indigo was a commercial production house in Santa Monica, California. They wanted a quirky logo with some “personality”. One of the colors was an easy choice.
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January 2nd, 2008
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Unfortunately this piece never saw a printers blanket. The design was scrapped in the first draft this is it. As the first attempt, it still has a lot of cleaning up to do as far as legibility and typefaces, however I really had great hope for this as the colors and the movement was all there.
In the end the client went with something simpler against my strong recommendations. In the end the client was happy, and that’s what really counts… No?
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December 31st, 2007
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This was a massive logo exploration trying to capture the feeling of a vodka print ad they had seen a few months before. Atlas Pictures was a commercial production company out of Santa Monica, California.
To create this logo I found some 1940′s clip art and adapted it to fit the film business theme. The client loved the logo so much it was printed on everything, and I mean everything.
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December 24th, 2007
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A postcard-promo sweepstake featuring a Mini Cooper. An additional $5,000 added to the prize to customize the car. I found a vector illustration of a Mini with quite a few ‘extras’.
Postcards, by nature have to be rough-and-ready, a simple quick read. The choice of the red and blue connect with another targeted piece whose colorway was the same.
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December 24th, 2007
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This was a hard project to get my head around. This is a trade ad for a software company that designs custom software/applications for manufacturing companies, who need logistical and sourcing help.
The client really gravitated to this concept. It’s simple by design, as their solutions are custom and therefore too diverse to be captured in one concept. So we went with the trusty compass to guide you to your destination.
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December 17th, 2007
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One of many flash banners that I design throughout the year. Banners are becoming a greater part of what I do. The trick is to do everything the client wants, and more, but keep the filesize under 30K. To do this you have to know how to compress your images optimally and know how to create simple code. The more work the code does the smaller the file will be.
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December 11th, 2007
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