Sometimes it’s hard to go back to one color when you design. I find the simplest of shapes always works best, when working with limited colors. You can’t just convert a color ad to a black and white ad. This was designed to be B/W from the start, with careful attention given to negative space. As always with this client, there are a lot of headlines and sub-heads, so type size, font choice and color are needed to help with the hierarchy as well as give visual interest.

Not one of my greatest pieces as far as design goes, but this ad was pulled together from concept to deadline in under 2 days. Submitted 3 concepts in the first day. I shot the cell/mobile phone in my backyard using the sun as a key-light. Did all the retouching and production including 7 ad-breakdowns for various pubs.

Not looking so shabby, now is it?