Home of Garth Wilson's Portfolio

KCRW “Tuned-In” Header

Monday, April 7th, 2008

Santa_Monica_College_Splash_Page
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A radio station with a lot of online sweepstakes and campaigns, has to constantly update or create a new look. With KCRW this happens at least once a month. This header is one of around 15 pieces I produce for the online campaign, including a flash banner.

Again I can’t help but use color. The image and background are a collection of muted tones and the key points are highlighted in primary colors.

Posted in PRINT | No Comments »

Orange Soda Pop Website

Sunday, April 6th, 2008

Orange Soda Pop Site
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This is my website for the past 4 years. It’s long overdue for an update, but I cut my teeth on a lot of different code building this, including a complete recoding from object based coding to timeline coding. I guess this site has taken the place of it to some degree. I love flash but sometimes it’s a little restrictive in ease of updating. I still tinker with it from time to time and will always use it as a code resource and a place to test new ideas.

This site is a good example of how I like to use color in a site to help with navigation.

Posted in Flash Site, PRINT, WEB | No Comments »

KCRW Smart Car Postcard

Saturday, January 26th, 2008

Smart Car ForTwo American Version
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This card was an extension of a large print and online campaign. I color coded different pieces of the campaign with changing background colors. This marks one of the final pieces and has a color from each of the different campaigns.

There are a lot of subtle enhancements to the card including a custom vector background, extensive retouching to the windows, outline and reflection of the car. I like this piece because it shows how one can massage a unique look over the period of a campaign.

Posted in PRINT, Postcard | No Comments »

Atlas Pictures Logo

Monday, December 24th, 2007

Atlas_Pictures_Logo
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This was a massive logo exploration trying to capture the feeling of a vodka print ad they had seen a few months before. Atlas Pictures was a commercial production company out of Santa Monica, California.

To create this logo I found some 1940’s clip art and adapted it to fit the film business theme. The client loved the logo so much it was printed on everything, and I mean everything.

Posted in Iconic | No Comments »

Healy Hudson Trade Ad

Monday, December 17th, 2007

Healy_Hudson_Trade_Ad
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This was a hard project to get my head around. This is a trade ad for a software company that designs custom software/applications for manufacturing companies, who need logistical and sourcing help.

The client really gravitated to this concept. It’s simple by design, as their solutions are custom and therefore too diverse to be captured in one concept. So we went with the trusty compass to guide you to your destination.

Posted in Advertisment, PRINT | No Comments »

Smart Car Sweepstakes Envelope

Saturday, December 8th, 2007

smart_car_envelope_design
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I created all the elements of this piece, the olympic ribbon was hand-made in Illustratorâ„¢ and the smart car had some major retouching.

This envelope was converted [printed + folded from scratch] so I could run my layout right up to the edges. The background wraps around the car like a custom photography stage, giving the car a grounding and a color splash of many hues.

Posted in Envelopes, PRINT | No Comments »

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