The Manhattan trip for this piece had expired so I took the color of the Jaguar and used it for a color palette to create a 3D abstract background using Cinema 4D. I had fun working with the subtle colors and getting the lighting to work with the body light on the car’s body. This was the first time I incorporated 3D in my print work.

This piece is part of the automobile series.

More pages from this project.

This was the first time the client had a car as part of sweepstaks. The deal with Jaguar came through at the last minute. So I had to pull this piece together while on vacation in the Bahamas, working off a 1st generation iBook. I decided to keep the elements to a minimum and allow the envelope to ‘breathe’.

This piece is part of the Jaguar series and the automobile series.

This card was an extension of a large print and online campaign. I color coded different pieces of the campaign with changing background colors. This marks one of the final pieces and has a color from each of the different campaigns.

There are a lot of subtle enhancements to the card including a custom vector background, extensive retouching to the windows, outline and reflection of the car. I like this piece because it shows how one can massage a unique look over the period of a campaign.

A postcard-promo sweepstake featuring a Mini Cooper. An additional $5,000 added to the prize to customize the car. I found a vector illustration of a Mini with quite a few ‘extras’.

Postcards, by nature have to be rough-and-ready, a simple quick read. The choice of the red and blue connect with another targeted piece whose colorway was the same.

I created all the elements of this piece, the olympic ribbon was hand-made in Illustrator™ and the smart car had some major retouching.

This envelope was converted [printed + folded from scratch] so I could run my layout right up to the edges. The background wraps around the car like a custom photography stage, giving the car a grounding and a color splash of many hues.