With this piece I decided to create in interesting background that, through contrast, I could manipulate the layout. I played with 5 backgrounds before choosing the one above. At this point in the campaign, KCRW’s online support drive was robust and I had to consider how to extend the print design into online cohesion.
I liked the way this turned out, as the white Mini lives in the white space of the layout and the vibrant images of the trips are framed against the dark blue.

More pages from this project.

A 4 page self-mailer invitation that contains lists of wines and food to be auctioned off at a radio fundraiser. We were granted permission to use some illustrations by Ralph Steadman and I embraced his color palette, using it throughout the piece. The challenge with this design was not to make it look too crowded, even though there was a lot of information to compile. I had help from a local art director, Carol B. Scott.

More pages from this project.

This was the first time the client had a car as part of sweepstaks. The deal with Jaguar came through at the last minute. So I had to pull this piece together while on vacation in the Bahamas, working off a 1st generation iBook. I decided to keep the elements to a minimum and allow the envelope to ‘breathe’.

This piece is part of the Jaguar series and the automobile series.

A postcard-promo sweepstake featuring a Mini Cooper. An additional $5,000 added to the prize to customize the car. I found a vector illustration of a Mini with quite a few ‘extras’.

Postcards, by nature have to be rough-and-ready, a simple quick read. The choice of the red and blue connect with another targeted piece whose colorway was the same.

An insert for a radio station whose collection of music and archives had outgrown their space. This was a call to subscribers to give a little more to save the collection.

Decided to allow the layout dictate the message, using the copy, which was a little verbose to act as a vehicle to describe the collection in the shelves. Also added an old reel to reel to really kick the nostalgia into gear.