A design I did for a small design company, very similar to mine. It’s an older design so it has some of the trappings of the early 1990’s when a lot of industrial and war propaganda imagery was very popular. I embraced the ‘look’ of the time, while trying to keep it simple to give it longevity. I used a muted and institutional colorway in keeping with the subject matter.

See all my logo’s here.

This was one of my first sketches I tried for this client. I wasn’t able to better it.

Sometimes your first ideas are the best, but you have to go through the design process to make sure the first is in fact the best. Indigo was a commercial production house in Santa Monica, California. They wanted a quirky logo with some “personality”. One of the colors was an easy choice.

This is one of many logos I created for a really good South African friend of mine, Neel Muller. For a while there we were going to rule the design/advertising world. Oh well.

The brief was to create an alluring/edgy design, using a stylized version of the furry mammals that call a hole in the african soil their home. I used the theme of the hole to dominate. For the creature I used a lot looser interpretation. Here is what they really look like!

This is a series of 4 targets + arrows icon/illustration I’m doing for
istock.com.

I concept out the piece on a sketchpad, then I use Adobe Illustrator™ to draw the outline of the elements. From there the ‘elements’ are imported into Maxon Cinema 4D™, modeled then rendered. The rendering then goes back to Illustrator for tracing and color

The result looks very convincing as a 3D rendering but is in fact vector. The look is stylized and iconic. Great for raw editorial and esoteric concept layouts.