Not often I get to do a ‘loose’, arty piece. When I do it’s fun to cut-loose and experiment with some unorthodox design approaches. The main art was illustrated by Miripolsky, and I had to carry the feel of the piece into the layout. I added the fire and the red as an overall theme to keep it spicy.

This was a poster, one of many pieces that made up this project.

Originally this brochure looked like a catalogue, with pictures of items and prices. As the product became more and more esoteric e.g: 1 years membership to a club. I convinced the client that we could achieve the same result yet create a corporate image.

I change the look of this piece completely twice a year. You can look at others in the series by clicking here.

This is one of three home page splash designs submitted for Santa Monica College. I was supplied with a folder full of images depicting the new architecture on campus. I decided to go with a unique layout that breaks the expected, 3 column, css that they had before. The sky and buildings extend to the right as far as the largest monitor and a screen size detect detects and delivers the correct proportions for each viewer.

As I write this… the project has stalled at the bureaucratic level and it’s doubtful it will ever see the light. It’s a shame really because most large institutions go with a template who’s style and design is dictated more by the back-end CMS than a designer.

Unfortunately this piece never saw a printers blanket. The design was scrapped in the first draft this is it. As the first attempt, it still has a lot of cleaning up to do as far as legibility and typefaces, however I really had great hope for this as the colors and the movement was all there.

In the end the client went with something simpler against my strong recommendations. In the end the client was happy, and that’s what really counts… No?

A postcard-promo sweepstake featuring a Mini Cooper. An additional $5,000 added to the prize to customize the car. I found a vector illustration of a Mini with quite a few ‘extras’.

Postcards, by nature have to be rough-and-ready, a simple quick read. The choice of the red and blue connect with another targeted piece whose colorway was the same.

This was a hard project to get my head around. This is a trade ad for a software company that designs custom software/applications for manufacturing companies, who need logistical and sourcing help.

The client really gravitated to this concept. It’s simple by design, as their solutions are custom and therefore too diverse to be captured in one concept. So we went with the trusty compass to guide you to your destination.

I created all the elements of this piece, the olympic ribbon was hand-made in Illustrator™ and the smart car had some major retouching.

This envelope was converted [printed + folded from scratch] so I could run my layout right up to the edges. The background wraps around the car like a custom photography stage, giving the car a grounding and a color splash of many hues.

This was a quick turn-a-round project for KCRW to promote their Lexus giveaway sweepstakes.

I retouched the photograph to give some extra kick , by increasing the contrast and playing with the color. I built the road sign in my favorite 3D application. and fused it all in Photoshop™.

An insert for a radio station whose collection of music and archives had outgrown their space. This was a call to subscribers to give a little more to save the collection.

Decided to allow the layout dictate the message, using the copy, which was a little verbose to act as a vehicle to describe the collection in the shelves. Also added an old reel to reel to really kick the nostalgia into gear.