A design I did for a small design company, very similar to mine. It’s an older design so it has some of the trappings of the early 1990’s when a lot of industrial and war propaganda imagery was very popular. I embraced the ‘look’ of the time, while trying to keep it simple to give it longevity. I used a muted and institutional colorway in keeping with the subject matter.

See all my logo’s here.

Hagmann/Landau is/was a small commercial production company. I really liked this client as he let me get on with my job. We first began with some image ads and worked up from there, pretty soon I was recreating the image of the company. The final piece… the logo.

I always examine some sort of typographic interaction when I design logos. Some on a flat plane and some in 3D, when it works it’s amazing, otherwise I just crunch up the paper and move on to the next idea.

Designed to brand a campaign where contributors are able to choose products in lieu of support. The brief was to use a Japanese influence and re-create the stations’ logo. Initially offered to a calligrapher, I did a letter on spec and was awarded the project. This type of logo is very tricky, it takes a long time to get it just right, with pages and pages of practice letters. All the while trying to achieve the effect of an artist quickly doing it on a napkin.

This was my old company. I really liked this logo. It came about from an impromptu brain storm between myself and a great copywriter friend, Ken Segal. The name of the company I had already decided on as I felt it described my greatest virtue. From then on it was just a matter of finding the right source photo and converting it to vectors. The logo evolved a bit over the years, but this was my favorite version. To find out why I dropped this as a company name, email me.

This was one of my first sketches I tried for this client. I wasn’t able to better it.

Sometimes your first ideas are the best, but you have to go through the design process to make sure the first is in fact the best. Indigo was a commercial production house in Santa Monica, California. They wanted a quirky logo with some “personality”. One of the colors was an easy choice.

This was a massive logo exploration trying to capture the feeling of a vodka print ad they had seen a few months before. Atlas Pictures was a commercial production company out of Santa Monica, California.

To create this logo I found some 1940’s clip art and adapted it to fit the film business theme. The client loved the logo so much it was printed on everything, and I mean everything.

This start-up company, a developer of sports accessories, with big ideas and a tiny budget was an interesting challenge.

The brief consisted of discussing the Nike™ logo, and trying to achieve the same active, energetic and dynamic. Part of my contribution was to guide the ceo through his many ideas down to the final, chosen above.

This is one of many logos I created for a really good South African friend of mine, Neel Muller. For a while there we were going to rule the design/advertising world. Oh well.

The brief was to create an alluring/edgy design, using a stylized version of the furry mammals that call a hole in the african soil their home. I used the theme of the hole to dominate. For the creature I used a lot looser interpretation. Here is what they really look like!