Sometimes it’s hard to go back to one color when you design. I find the simplest of shapes always works best, when working with limited colors. You can’t just convert a color ad to a black and white ad. This was designed to be B/W from the start, with careful attention given to negative space. As always with this client, there are a lot of headlines and sub-heads, so type size, font choice and color are needed to help with the hierarchy as well as give visual interest.

Hagmann/Landau is/was a small commercial production company. I really liked this client as he let me get on with my job. We first began with some image ads and worked up from there, pretty soon I was recreating the image of the company. The final piece… the logo.

I always examine some sort of typographic interaction when I design logos. Some on a flat plane and some in 3D, when it works it’s amazing, otherwise I just crunch up the paper and move on to the next idea.

Designed to brand a campaign where contributors are able to choose products in lieu of support. The brief was to use a Japanese influence and re-create the stations’ logo. Initially offered to a calligrapher, I did a letter on spec and was awarded the project. This type of logo is very tricky, it takes a long time to get it just right, with pages and pages of practice letters. All the while trying to achieve the effect of an artist quickly doing it on a napkin.

A site for a client that helps other companies build better sites… The obvious brief: This clients prospects will be looking hard at this site to judge the firms capabilities!

There are a few bells and whistles. A custom drop down menu, random generator code and delicate motion graphic typography. I also used a custom wipe for each page. As usual, being all about color, I chose a colorway and stuck to it. All the images came from my extensive personal image library. It’s an older piece but I think it still holds up pretty nice. Perhaps I’d re-do it as a full page liquid flash next time.

Unfortunately this piece never saw a printers blanket. The design was scrapped in the first draft this is it. As the first attempt, it still has a lot of cleaning up to do as far as legibility and typefaces, however I really had great hope for this as the colors and the movement was all there.

In the end the client went with something simpler against my strong recommendations. In the end the client was happy, and that’s what really counts… No?

This was a hard project to get my head around. This is a trade ad for a software company that designs custom software/applications for manufacturing companies, who need logistical and sourcing help.

The client really gravitated to this concept. It’s simple by design, as their solutions are custom and therefore too diverse to be captured in one concept. So we went with the trusty compass to guide you to your destination.

This start-up company, a developer of sports accessories, with big ideas and a tiny budget was an interesting challenge.

The brief consisted of discussing the Nike™ logo, and trying to achieve the same active, energetic and dynamic. Part of my contribution was to guide the ceo through his many ideas down to the final, chosen above.